Pinterest For Nonprofits
Are you using Pinterest to connect people to your nonprofit cause? If not, now is the time. Pinterest is a huge community that reaches an audience full of people just like you and me, looking for inspiration, meaning, and motivation. Nonprofits and activists are just now starting to realize the potential for spreading awareness and building links via this social network, but don’t be fooled. Pinterest usage is not a fad – it’s an addiction for its millions of dedicated users.
If you’re working to leverage the power of social media, Pinterest should be a priority on your social media “to do” list. After all, you can find your biggest fans there – including people who are willing to volunteer and donate to your cause. Pinterest is much more than a place to simply spread pretty images – it’s also a venue filled with potential donors, volunteers, and information-spreaders. THis makes it an ideal plave for your organization to build its public images, spread important infographics and memes, and learn what messaging resonates with your supporters.
Setting Up & Connecting with Pinterest
Getting set up with Pinterest is pretty easy, especially if you already have a Facebook and Twitter accounts. These relationships can be tranferred to your Pinterest account. When you sign up to Pinterest, make sure you connect both of your accounts. These are your very first supporters, and although when you initially connect, you’ll be “following” individuals. Many of these people will take notice and reciprocate by following you.
Once you’ve connected your other social media accounts, it’s time to take a look and see what your fan base is interested in. Explore other people’s boards, see what images and sayings attract their attention. Become familiar with the landscape of the Pinterest format. Look at the boards they’re interested in and you’ll see clear patterns and other trends.
Your Pinterest Profile
Pinterest is a medium that lends a sense of personalization to your images and links. In other words, it’s a casual environment, and most people use it to share concepts and ideas with friends and like-minded people. Don’t create a business profile – create a personal profile that focuses on the core values your nonprofit embodies. Your Pinterest followers need to know that a real human being at your nonprofit is taking the time to select content, repin images, and leave comments.
Because of its personal nature, it’s important that your organization doesn’t simply use a logo as a profile picture. Use a photo instead, preferably of yourself or your nonprofit in action. Make sure your profile shot shows images of people. Use the name of a real person that is easily found on your website.
Most nonprofits will delegate this task to their Executive Director or Program Manager. Fill out profile, express your mission statement, and get ready to start pinning an interactive, beautiful, visual scrapbook of your nonprofit’s mission and values.
Make sure that you take time to verify your website and link to your Twitter and Facebook accounts. Verified websites are given better rankings within Pinterest, and lend credibility that helps you stand out from the crowd. Start brainstorming from the moment you decide yo use Pinterest to elevate your nonprofit’s brand.
Pinterest is Image-Focused, So You’ll Need Images
Pinterest is an image-focused platform, and sometimes that dissuades businesses and nonprofits from joining. Don’t let this deter you from pinning content that’s full of facts and figures.
If you plan on working on promoting your cause with Pinterest, you’ll need to start adding content that’s visually appealing to the website you’re promoting. For example, if your organization has a WordPress blog, you’ll need to add a featured image to each blog post that is both interesting and relevant.
If you don’t have a large pool of images, where can you get them? It’s relatively inexpensive to license inexpensive stock photos, and there are plenty of public domain images out there. If you’re a nonprofit that does field work, it’s worth it to make sure to have a camera at events. Just make sure that you have the proper rights to display images on your blog or website, and avoid the headaches involved in DMCA disputes.
Adding images also helps the SEO (search engine optimization) of your webpages and helps them rank higher in Google, Bing and Yahoo. Images aren’t just about bells and whistles – they enhance the appeal of your content. It’s worth every effort it requires to add images to your content. Images with text added, such as statistics, quotes, or visualized data, are highly sharable. If you don’t have the resources to create infographics, creating visuals that include quotes on your favorite topics is a great way to spread your message.
This is just a brief overview to help your nonprofit get started on Pinterest. Don’t worry about being a perfectionist – the landscape of social media is constantly changing. Build a presence, find what works, experiment with your content, tag your images, and you’ll find an audience that’s receptive to your message and goals. Welcome to the world of pinning!
Article Source: Pinterest For Nonprofits: Harness The Power Of Pinning