How To Set-Up Your New Business Account On Pinterest
Finally, Pinterest has made the move to separate personal boards and business boards. If your business has a normal, personal profile on Pinterest, you can easily convert your existing account to a business account. Why bother?
Right now, there doesn’t seem to be much distinction in features for Pinterest for Businesses and for Personal other than the verified website feature (which we’ll cover in a bit), but I suspect that Pinterest is going to begin to reveal features for those who have business accounts.
If you’d like to have these options, converting your account now is probably a good idea. In addition, if you’d like to use your Pinterest account to pin fun, non-work related pins (like decorations for your next Christmas party), you can set-up a personal account that will remain separate from your professional account.
Setting Up your Business on Pinterest – Step by Step:
1. Visit The Pinterest for Business and either convert your existing account to a business page or start a new account.
2. Make sure your new or converted Pinterest account only uses existing social media logins that are associated with professional accounts. For example, my advice is to not link Pinterest to Facebook right now because Pinterest only links to personal Facebook profiles, not professional Facebook pages. Until they add that option, I would not link to Facebook. If your Twitter account is a professional account, definitely hook them up!
3. Verify your website. This is a nice feature that allows your web address to be displayed prominently in your profile. The process is a little needlessly complicated right now and you may need to enlist the help of your webmaster to do it if you’re not comfortable messing with your website’s FTP site. Here’s how you do it:
- In the settings area, after you enter your web address, click the Verify button.
- Pinterest will take you to a page that allows you do download a unique HTML file. Click the option to download the file and hit SAVE, not open. If you choose to open the downloaded file, it’ll open, normally, in a web browser. You need the physically file saved somewhere on your computer where you can easily access it (like your desktop).
- Log-in to your web server in a new web window. If you’re feeling uncomfortable already, time to enlist the help of your marketing or web professional.
- Go to your website’s FTP directory and upload the HTML file to the root file. This is the main file under which all of your other website files are uploaded. Do not upload it to a subfolder. The HTML file must be uploaded to the main file of your website.
- After you’ve uploaded the file, go back to the Pinterest page and complete the verification process. Pinterest should be able to locate the uploaded file and it will now display your website on your business profile.
A quick tip – if you use multiple web addresses pointing to the same website, you’ll want Pinterest to know your actually web address. Not the name of an address that points to another website.
4. Design or resize your logo for your Pinterest Profile. Since it’s a business page, it’s better to have an image that represents your business on your profile than a personal picture unless you’re an individual consultant. Pinterest profile pictures are 165 px by 165 px.
5. Start boards and start pinning! Pinterest has a couple of great case studies on their website that will inspire you. Check out this case study about Petplan. The case study discusses how diligent Pinterest use has given the brand a leg-up:-) on Google searches.
6. Promote your Pinterest page! Add follow buttons to your website so visitors to your site know can get to your Pinterest page with one click. You can download the code for a button directly from Pinterest or you can use social media plug-ins designed for your site’s CMS system.
That’s it. As with any social media, it’s important that you keep it up-to-date and relevant. Happy Pinning!
Article Source: How To Set-Up Your New Business Account On Pinterest
Four Reasons Why Pinterest May Help Your Business
What is Pinterest and how can it help me grow my business?
This is taken right from the pinterest.com website. “Pinterest is an online pinboard. Organize and share things you love”. Pinterest allows people to pin anything on virtually any subject on their virtual pin board.
Beyond that it allows users to view what other people have posted on their pinboards. This allows visitors to discover new things about topics that they may be interested in, or discover topics they know little about.
Since early in 2011, Pinterest has experienced significant growth and wide acceptance. The difference between Pinterest and other social sites is that Pinterest is much more visual and engaging than other sites, including Facebook and Google +. Users “pin” images and videos onto their pinboard, creating a collection of “pins”.
I know what you’re thinking. “Not another friggin’ social site! Why in the world would I want to get involved with that”? The best way to answer that is to take a look at Pinterest’s main assets for marketing.
1. It’s aesthetically pleasing. Since it’s primarily a site for visual presentations, people go there and stay there for a longer period of time than other social sites. Pinterest have five million users, who average 15 minutes a day on the site.
2. Pinterest has become a referral juggernaut. According to copyblogger.com, Pinterest referred more traffic in January 2012 than “LinkedIn, Google Plus, Reddit, and YouTube – combined. “
3. Pinterest’s emphasis on visual content makes it a player for B2C businesses. Businesses that would find Pinterest a great fit include clothes stores, florists, hairstylists, furniture dealers, and other craft oriented enterprises. Showcasing beautiful images or videos of your product on Pinterest is an easy way to leverage the power of images.
4. It is easy to share content on Pinterest. The site prompts you to download a “pinmarklet”. The pinmarklet allows the user to pin any content they found on the web to their pinboard. You don’t have to copy and paste or switch between browsers and tabs. It is very easy to offer interesting content visually to your customers or visitors on Pinterest.
Pinterest does have drawbacks. Unlike other social marketing sites, Pinterest does not have the capability to produce a dedicated branding page. This creates quite a challenge. How do you create a marketing page without it looking like a marketing page?
Because visitors don’t always know that the link they clicked through links with a business, they may not be the hot referral you are looking for. To find out, use Google Analytics to tell you the referral path for your prospect. From there, you will be able to determine whether Pinterest referrals are interested customers or inadvertent visitors.
Another drawback can be the audience Pinterest attracts. According to hubspot.com, 83% of Pinterest visitors are females between the ages of 18-34. The types of businesses that might be attractive to this demographic are design, fashion, and home décor. B2B businesses will find it hard to develop an audience on Pinterest.
Pinterest can be a valuable marketing tool for those businesses that cater to retail customers, attract a lot of females and have visually exciting wares. To use Pinterest effectively requires the time and commitment to create visually exciting pinboards.
Remember to track your referrals to determine if the referrals from Pinterest are the quality you want. Utilized the right way by the right business, Pinterest can be a enormous asset in your marketing toolbox.
Article Source: Four Reasons Why Pinterest May Help Your Business