YouTube Promotional Video
Whilst most individuals and businesses advertise their products and services through channels such as Facebook and Google AdWords, another source of traffic for online and also offline marketing is YouTube.
YouTube is unique, unlike traditional advertising methods, it allows publication of video advertising at no cost to a company or even to individuals, which opens up a wide range of YouTube promotional video opportunities.
Although there are many examples of music videos and some instructional videos, there seem to be very few businesses using this social platform for advertising their products and services, with the exception of some that are using paid advertising provided on some music videos.
As with all advertising, the key to create a good video advertisement is to try to appeal to as many people as possible, and this means appealing to people with a wide range of interests and from all walks of life.
To Get YouTube Promotional Video, You Will Need To Do All Of The Following:
- If you don’t already have one, you will need to create a YouTube account. (If you have a Google account, you can use this to access YouTube and upload videos).
- Make sure your title contains about 4 or 5 keywords but be careful to avoid keyword stuffing (having a title containing only keywords).
- Be sure to advertise your YouTube video, and also your user profile page, on other websites.
You can increase the number of people viewing your videos by completing your YouTube profile page. It is important to realise that this profile page is your opportunity to communicate information about yourself, and also information about any relevant products you may be selling.
Also, this is a really good place to put reviews from past customers, if you have any video reviews available, then be sure to upload them as well as your advertisements. It is critical however, to only upload customer videos if you have permission to do so.
In addition to this, be sure to invite customers to post any future reviews as responses to your advertisement and also encourage them to share their opinions via YouTube’s voting system.
Once you have uploaded your video, it is a good idea to use some other methods to promote it. Although a fair amount of traffic should come from within YouTube itself, promoting your video to other sites, especially other social networking sites such as Facebook and Twitter, will greatly increase the number of viewers to your videos, and potentially increase product sales if you are promoting a business.
This is also true of your user profile page. As this page is your chance to promote yourself, user’s will have a great deal more information about your products and services if they go to this page in addition to viewing any videos that you have uploaded.
Finally, the key to advertising in general, not just YouTube marketing, is to remember that the world and the Internet are both increasing in size everyday, therefore so is both your target audience and your competition.
By keeping this in mind and adjusting your advertising strategy accordingly, you will increase your chances of success when using YouTube as a marketing tool.
Article Source: YouTube Promotional Video